One case can be worth six figures. AI is already naming the firm.
Injured claimants ask assistants who to call before they call anyone. AnswerSignal measures how often ChatGPT, Gemini, Claude and Perplexity recommend your firm for the case types you actually want, and shows the firms taking those recommendations today.
- Typical cost of a single PI click on paid search
- $1,500+
- Ads in an assistant's answer
- 0
- To measure your firm
- 60 sec
Typical cost of a single PI click on paid search
Ads in an assistant's answer
To measure your firm
Every answer that names someone else is a customer you never hear from.
There is no ad slot and no second page. Assistants name a short list, and the businesses on it receive the enquiry.
- Claimants describe an accident to an assistant and receive three firm names with no ad auction to buy into.
- Case-type questions — truck, motorcycle, premises, wrongful death — resolve to whichever firm published clear practice pages.
- Assistants cite legal directories that list you thinly and your competitors thoroughly.
- Contingency terms, languages spoken and consult availability are the details answers hinge on, and yours are missing.
The questions we test for personal injury attorneys
Real buying questions, generated for your city and services, then run against leading assistants. Every business named in every answer is recorded.
Best personal injury lawyer in {city} for a truck accident?
Which {city} attorney handles motorcycle accident claims with no upfront fee?
Who should I call after a rear-end collision in {city}?
Top rated wrongful death attorney near {city}?
Personal injury attorney in {city} that speaks Spanish?
Do I need a lawyer for a slip and fall in {city}?
What AnswerSignal measures
Case-type recommendation share
Separate measurement for auto, truck, motorcycle, premises, workplace and wrongful death questions.
Competing firm intelligence
The exact firms named alongside or instead of you, with how often each appears.
Trust signal coverage
Whether verdicts, settlements, bar credentials and consult terms are readable by assistants.
Example report · illustrative personal injury business
Harbor & Vance Injury Law — Phoenix, AZ
AI Customer Acquisition Score™
Grade C · 54
18% recommendation share across 56 tested questions
Estimated revenue opportunity: $310,000 / year
Recommendation share
- Desert Ridge Trial Group63%
- Sandoval Injury Partners47%
- Harbor & Vance Injury Law (you)18%
- Copper State Legal12%
Top 5 recommended actions
What was observed, why it matters, and what to do — ordered by expected impact.
Build a separate page per case type
Assistants matched competitors to truck and motorcycle questions because only they had dedicated pages.
State contingency terms in plain language
"No fee unless we win" is a decisive detail in generated answers.
Publish a results page with case outcomes
Answers reference documented outcomes when comparing firms.
Add attorney schema with bar admissions
Structured credentials increase confidence in naming your firm.
Add a 24/7 consultation availability statement
Availability is a frequent qualifier in injury answers.
How it works
- Step 1
Add your business
Name, website, city and competitors. Thirty seconds.
- Step 2
We read your site
Measured evidence from your pages — never assumptions.
- Step 3
We ask the assistants
Dozens of real personal injury buying questions, run and recorded.
- Step 4
You get the report
Score, competitors and a prioritized action list.
Plans
Start with a free audit. Upgrade to monitor, compare and improve every month.
Starter
See whether AI recommends your business today.
Free
- 1 business profile
- 3 tracked competitors
- Monthly AI recommendation check
- AI Customer Acquisition Score™
- Top 3 recommended actions
Professional
Win more customer questions than your competitors.
$99/month
- 5 business profiles
- 10 tracked competitors
- Weekly AI monitoring
- Competitor intelligence
- AI citation monitoring
- Full growth opportunity roadmap
Agency
Manage a portfolio of client businesses.
$499/month
- White-label reports
- Unlimited businesses
- Team accounts
- Client dashboard
- API access (coming soon)
Enterprise
Multi-market coverage with procurement support.
Custom
- Unlimited markets and locations
- Custom question sets
- SSO and role controls
- Security review support
- Dedicated success manager
Personal Injury Attorneys: frequently asked questions
See where you stand in AI answers today.
- Free audit
- No credit card
- Results in about 60 seconds