Guests decide before they ever see your rate. Two systems decide for them.
Travellers ask assistants which hotel to book, and they read what past guests wrote about yours. AnswerSignal covers both sides for a portfolio: how AI assistants describe and recommend each property, and what guest feedback says is actually going wrong on property — ranked, benchmarked against the comp set and assigned to an owner.
- Decision surfaces measured: AI answers and guest feedback
- 2
- Scored dimensions per property
- 7
- Scored on one comparable scale, not property by property
- Portfolio
Decision surfaces measured: AI answers and guest feedback
Scored dimensions per property
Scored on one comparable scale, not property by property
Every answer that names someone else is a customer you never hear from.
There is no ad slot and no second page. Assistants name a short list, and the businesses on it receive the enquiry.
- Ownership sees a portfolio review average, but not which three properties are dragging it and why.
- Guest feedback is read property by property, so a recurring issue across ten hotels looks like ten separate complaints.
- A property with a weak score in a weak comp set is treated the same as a weak score in a strong one.
- Assistants answer “best hotel near {city} convention center” from review text and third-party pages, not from your brand site.
- Nobody can show whether last quarter's fix actually moved the score.
The questions we test for hotels & hospitality groups
Real buying questions, generated for your city and services, then run against leading assistants. Every business named in every answer is recorded.
Best hotel in {city} near the convention center?
Which {city} hotel is quietest for a business trip?
Hotels in {city} with reliable air conditioning and fast check-in?
Is the {city} location of this brand better than the one downtown?
Pet friendly hotel in {city} with parking included?
Which hotel near {city} airport has the best breakfast?
What AnswerSignal measures
Guest feedback, classified
Guest evidence is read across permitted sources and classified into concrete operating issues — cleanliness, front desk, maintenance, noise, food and beverage, value — per property, with recurring portfolio-wide patterns surfaced separately.
Comp-set benchmarking
Every property is scored against its own competitive set, so leadership can tell a market problem apart from an operating problem.
Reputation and AI recommendation coverage
How assistants describe each property, which hotels they name instead, and which sources those answers are drawn from.
Assigned actions and proof
An issue becomes an owned action with a recheck on the next update, so a GM, regional operator or owner can see whether the score moved.
Example report · illustrative hotels business
Harborview Hotel Group (illustrative portfolio) — 18 properties, US Southeast
AI Customer Acquisition Score™
Grade C · 67
29% recommendation share across 64 tested questions
Estimated revenue opportunity: Ranked issue backlog, not a financial estimate
Recommendation share
- Comp set leader61%
- Second comp-set hotel44%
- Harborview Hotel Group (you)29%
- Fourth comp-set hotel21%
Top 5 recommended actions
What was observed, why it matters, and what to do — ordered by expected impact.
Work the three lowest-scoring properties first
Portfolio scoring ranks assets on one scale, so leadership attention goes where the gap to the comp set is widest.
Treat the recurring cross-property issue as one programme
The same operating issue appearing at many hotels is a standard or staffing problem, not ten isolated complaints.
Publish accurate, machine-readable property facts
Assistants answer amenity and location questions from whatever they can read; missing facts get filled in by third-party pages.
Assign each ranked issue to a named owner with a recheck date
Without an owner and a recheck there is no evidence a fix worked.
Review comp sets each cycle
A property's benchmark is only useful while the comp set reflects who it actually competes with.
How it works
- Step 1
Add your business
Name, website, city and competitors. Thirty seconds.
- Step 2
We read your site
Measured evidence from your pages — never assumptions.
- Step 3
We ask the assistants
Dozens of real hotels buying questions, run and recorded.
- Step 4
You get the report
Score, competitors and a prioritized action list.
Plans
Start with a free audit. Upgrade to monitor, compare and improve every month.
Starter
See whether AI recommends your business today.
Free
- 1 business profile
- 3 tracked competitors
- Monthly AI recommendation check
- AI Customer Acquisition Score™
- Top 3 recommended actions
Professional
The ongoing upgrade: monitoring, trends and alerts every month.
$99/month
- Includes the complete $29 Full Report for every audit
- 5 business profiles
- 10 tracked competitors
- Automated monthly rescan of every profile
- Historical score and trend tracking
- Competitor tracking and comparison over time
- AI citation monitoring
- Monthly report ready and score-change email alerts
- AI Fix Companion: report-aware help executing each recommendation
Agency
Everything in Professional, for a portfolio of clients.
$499/month
- Everything in Professional, including the Full Report
- White-label reports
- Unlimited businesses
- Team accounts
- Client dashboard
- API access (coming soon)
Enterprise
Multi-market coverage with procurement support.
Custom
- Unlimited markets and locations
- Custom question sets
- SSO and role controls
- Security review support
- Dedicated success manager
Hotels & Hospitality Groups: frequently asked questions
AnswerSignal Hospitality
Hotel groups run on a separate product built for portfolios: every property scored on the same seven dimensions, guest feedback classified into ranked operating issues, comp-set benchmarking and assigned actions with a recheck. Start there rather than with the single-business audit.
See where you stand in AI answers today.
- Free audit
- No credit card
- Results in about 60 seconds